Jadrina is a furniture manufacturer. It’s a company founded in 1964 with headquarters in Gračanica. Throughout its history, a small company that included a sawmill and an upholstery factory grew into a company that has become a serious producer primarily of upholstered furniture. In 1999, the company began to deal more seriously with exports and started working with IKEA. The well-known recession of 2008 severely shook the business of Jadrina d.o.o. which in the following period completely changed the production program and business strategy. Priority is given to the export and production of solid wood furniture. Technologically, the company renewed the machine park, which enabled the operation of more technologically demanding products. The target market was the market of EU so Jadrina started exporting to England, France, Holland, Germany, Austria, the Czech Republic, Denmark, and Switzerland. The company is 100% export-oriented, mainly on the production of high-end solid Oak furniture.